CPM Calculator: Easily Determine Advertising Costs and Impressions

Please provide any two fields below, and click the button to calculate the third field using the CPM Calculator

Number of times the ad is viewed on a website:
Cost per thousand impressions:
The total budget for the campaign:


What is a CPM calculator?
A CPM calculator is an invaluable tool for online marketers and publishers. When planning your advertising budgets, it is crucial to understand how to calculate CPM. CPM, which stands for cost per thousand impressions, measures the volume of advertising based on the cost per mile or cost per thousand impressions. With this calculator, you can accurately determine the cost, CPM, or number of impressions.
What is a CPM?

When it comes to digital advertising, choosing your payment method is a critical decision.

CPM refers to Cost Per Thousand Impressions. To evaluate the success of an advertising campaign, a minimum of 1,000 impressions is essential as random events can impact results even at lower levels of exposure.

As the number of ad impressions increases, random fluctuations are reduced, allowing for more accurate performance measurement. In the realm of online advertising, 1,000 impressions serve as a fundamental unit.

For an ad to be counted as an impression by Google, it should meet the following criteria:

  • The ad must be at least 50% visible.
  • The visibility should last for at least one second or more.
  • In the case of video ads, an impression is recorded when the viewer watches the video for more than two seconds.

In CPM advertising, the number of ad clicks does not affect the rate. However, you will be billed each time someone views your ad, even if it's the same person.

How to calculate CPM?

Calculating CPM is straightforward using the CPM formula: CPM = 1000 * cost / impressions

This formula enables you to determine the cost for every one thousand impressions your ad receives. Alternatively, you can use the following equations:

  • To find the total cost:Cost = CPM * impressions / 1000
  • To find the total cost: impressions = 1000 * cost / CPM

Rather than manually performing calculations, our efficient CPM calculator tool provides quick estimates.

  • Using the CPM calculator, you must first determine the piece of data you need to solve for, such as impressions, CPMs, or budgets.
  • Our calculator will calculate impressions and CPM or CPM and budget based on any two fields.
  • We'll find the value of the missing field, like impressions, CPM, or budget, in an instant once you press the "Submit." button.