Marketers use online tools and software to promote their business. They talk to customers and study data on a daily basis. As online tools get more popular day by day, all of them will help digital marketers make their work easier.
This article will highlight 11 of the best online tools every digital marketer should use.
And these tools will also help increase your productivity and provide valuable insights.
11 Best Online Tools for Digital Marketers
Many of the tools on this list offer free plans or trials, so you can test them out before fully committing. So, let’s take a look at each tool:
1. Hootsuite
Hootsuite is a popular tool for managing social media. Over 18 million people worldwide use it to plan and post on platforms like Facebook, Instagram, Twitter, LinkedIn, and others, all from one central dashboard.
This helps digital marketers save a lot of time and ensures that their social content is consistently published.
Hootsuite allows you to interact with your followers by keeping track of brand mentions and comments. Some useful features include:
- A library of pre-scheduled messages
- Auto-scheduling based on your best-performing post times
- Team collaboration and client reporting capabilities
- Post-creation using their intuitive composer
- A mobile app so you can manage profiles on-the-go
Hootsuite offers a free plan for up to 3 social profiles and basic analytics. From solo entrepreneurs to global agencies, this is one of the essential online tools for your social media efforts.
2. BuzzSumo
BuzzSumo is a content discovery and research tool that allows you to uncover your industry’s most shared content.
It analyzes billions of articles to show specific topics and content formats that resonate most with your target audience. Key features include:
- Search any topic or competitor to see trending content
- Filter results by content type, source, time frame, and more
- See total social shares and links for every piece of content
- Discover influencers creating popular content
- Use the data to inform your content strategy
This information is invaluable for digital marketers looking to create linkable assets and viral content. BuzzSumo makes it easy to spot content gaps and ensure you’re covering the themes your audience cares about most.
The free plan lets you run 30 searches per month. BuzzSumo is essential for optimizing content performance.
3. Rewording Tool
While less known in the digital marketing toolkit, the rewording tool is a valuable resource for content creators and marketers seeking to refine and enhance their written material.
This online tool excels at rephrasing existing content while maintaining its original meaning, making it ideal for creating unique text versions for various online platforms. Key features include:
- Advanced algorithms to rewrite sentences and paragraphs effectively
- Maintaining original context while altering sentence structure and vocabulary
- Assistance in avoiding plagiarism by generating unique content
- Useful for adapting a single piece of content for multiple uses
- Simplifying the text so that it is readable to all readers
- Online accessibility without the need for software installation
4. Mailchimp
It is the most popular email marketing platform, used by over 13 million businesses and entrepreneurs.
It makes creating, sending, and tracking email newsletters, promotions, and other campaigns easy. Its top features include:
- Attractive email templates optimized for all devices
- Automation to send segmented, behavior-based emails
- Landing page and form builders to capture contacts
- Basic email list segmentation and grouping
- Detailed analytics on opens, clicks, and unsubscribes
- Seamless integration with e-commerce platforms
The free plan supports up to 2,000 subscribers and 12,000 emails per month. Most small businesses can get by on this. Mailchimp has set the standard for affordable, beginner-friendly email marketing tools and tips.
Sending effective drip campaigns and promotional blasts is at the core of digital marketing. Mailchimp makes this achievable for businesses of any size.
Related Article: 10 Best Google Sites Templates To Make Your Website Stand Out
5. Canva
Canva is a wildly popular graphic design platform that makes it easy for non-designers to create stunning visual content.
Both individuals and teams use it to design graphics and visuals for online and print mediums.
Some of its features are:
- Access to over 60,000 customizable templates
- A vast library of stock photos, graphics, and fonts
- The drag-and-drop design interface needs no technical skills
- Brand kit builders, including logos, fonts, and color palettes
- Ability to collaborate with team members in real-time
- Tools to resize designs for any social platform
From blogs to brochures, ads to infographics, Canva has everything digital marketers need to create engaging visual content. And it couldn’t be simpler to use.
The free plan allows you to access limited templates, stock assets, and essential graphic creation tools. Pricing starts at just $12.95 per month to unlock premium features.
Additional Information: 22 Best Tools For Graphic Design Professionals
6. SEMrush
SEMrush is an all-in-one online visibility management platform essential for digital marketers’ SEO and content efforts. Its powerful suite of tools allows you to research competitors, monitor rankings and backlinks, optimize pages, and uncover new opportunities.
Key features are:
- Detailed site audits show technical and on-page optimization opportunities
- Backlink analysis to improve link-building strategy
- Competitor tracking, from organic rankings to paid ads activity
- Rank tracking for essential keywords
- Traffic analytics and geography-based opportunity finding
- Content marketing assistance, including gaps, new angles, and ideas
SEMrush is the go-to tool for managing and improving SEO and online visibility. Its customizable dashboards and intuitive workflow make both high-level strategy and in-the-trenches optimization achievable.
SEMrush offers a free plan with limited searches. Paid plans open up more advanced functionality, but the essential tools are handy for early-stage websites.
7. Google Analytics
No list of essential digital marketing tools is complete without Google Analytics. This free platform lets you connect your website and mobile app data.
So you can view key metrics, segment users, track conversions, set up custom reports, and much more. Key features include:
- Real-time dashboard tracking visits, sources, page views, and more
- Traffic source and channel analysis, including direct, social, paid, etc.
- Monitoring location, technology, and behavior of website visitors
- Custom conversion and goal tracking
- Lead and customer analysis tools
Integrations with Google Ads, Search Console, and Google Marketing Platform
With over 200 reports available, Google Analytics provides invaluable insights to connect your marketing efforts to site traffic and business growth. This lets you double down on what’s working and swiftly optimize underperforming areas.
The best part is that it’s 100% free and easy to set up. Google Analytics is the first tool every digital marketer should install.
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8. Grammarly
While not a traditional digital marketing tool per se, Grammarly has become an essential asset for content creators and marketers.
This AI-powered writing assistant reviews your text for spelling, grammar, punctuation, and style errors with suggestions to fix them. Key features are:
- Catching 250+ types of contextual spelling, grammar, and punctuation mistakes
- Readability and clarity improvements
- Tone adjustments to match various styles
- Plagiarism checker integrated into the editor
- Word choice and connotation optimization
- Browser extensions, mobile keyboards, and MS Office plugins
Creating error-free, articulate content is tremendously essential for digital marketing success. Whether blog posts, product pages, newsletters, or ads, Grammarly helps marketers consistently write their best across channels and platforms.
The free version addresses essential writing quality. Premium plans unlock more advanced style and clarity-focused features.
Additional Info: How to Master Open AI Text Generators?
9. Ahrefs
Ahrefs is a comprehensive SEO tool that helps marketers analyze their websites and competitors.
With Ahrefs, you can track keyword rankings, monitor backlinks, and conduct detailed keyword research.
Its key features include:
- A site audit tool to identify SEO issues
- Extensive backlink analysis for any website
- Keyword research tool with search volume and keyword difficulty metrics
- Competitor analysis to uncover their organic and paid search strategies
- Content explorer to find popular content ideas and topics
- Rank tracking to monitor your website’s performance over time
Ahrefs is perfect for deepening your SEO strategy and outperforming competitors in search rankings. It offers a trial period, followed by various subscription options catering to different needs and sizes of businesses.
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10. Hotjar
Hotjar is an intuitive tool for understanding user behavior on your website. It uses heatmaps, session recordings, and surveys to give insights into how users interact with your site.
Some of its features are:
- Heatmaps to visualize where users click, move, and scroll on your pages
- Session recordings to see how users navigate through your site
- Conversion funnels to identify where users are dropping off
- Form analysis to improve form completion rates
- User feedback polls and surveys for direct customer insights
- Integration with a range of CMS and analytics tools
Hotjar is invaluable for improving website usability and conversion rates. They offer a basic free plan, with more advanced features in their paid plans.
Additional Source: Open Graph Generator
11. Moz Pro
Moz Pro is an all-in-one suite of SEO tools that assists with everything from keyword research to link building. It’s known for its user-friendly interface and helpful data insights.
Other crucial features are:
- Keyword research tools with accurate search volume and difficulty scores
- Site audits to uncover SEO issues
- Rank tracking for monitoring keyword positions
- Backlink analysis for building a solid link profile
- Custom reports for tracking and communicating SEO performance
Moz Pro is ideal for businesses looking to ramp up their SEO efforts. It offers a free trial, after which you can choose from various pricing tiers based on your needs.
12. Sprout Social
Sprout Social is a powerful social media management and engagement platform. It helps businesses manage their social media presence across multiple channels efficiently.
Its key features include:
- A unified social inbox to manage all messages and mentions
- Publishing and scheduling posts across multiple platforms
- Social listening tools to track brand mentions and industry trends
- Detailed analytics and reporting features
- CRM tools for better understanding and engaging with your audience
Sprout Social is excellent for businesses that want to streamline their social media management and gain deeper insights into their audience.
Additional Information: Gallery of Random Tool Blogs
Bottom Line
These tools will help you save time and resources while maximizing the impact of your digital marketing efforts. From scheduling social media posts to tracking website analytics, each tool is designed to enhance different aspects of digital marketing.
Whether you’re a small business owner or a solo entrepreneur, these tools are crucial. Moreover, by using these tools effectively, you’ll see benefits such as increased website traffic, improved user engagement, higher conversion rates, and a more substantial brand presence online.
These 11 tools will help you keep pace and thrive in the digital marketplace.