The marketing potential of Facebook marketing tools has startled a lot of businesses and individuals. The platform offers a perfect place to grow your business and boost your reach. However, the new concept of Facebook integrating with Instagram has made it more potent in increasing business reach. Thus, improving sales.
You must have questions like – why use Facebook marketing tools? Well, to answer this question – Facebook, with 2.8 million users, has a massive customer base. So, if you are starting small, then Facebook marketing can be very helpful. But certain tools drive your marketing campaign.
In this article, we will discuss some of the best Facebook marketing tools, and some are even free –
10 Facebook Marketing Tool for 2023
Below are 10 marketing tools for your Facebook campaigns –
AgoraPulse
AgoraPulse is one of the most simple and effective Facebook marketing tools to help you monitor engagement, schedule, and publish posts. This can also help conduct the contests and get Facebook analytics. The best part is – it supports other platforms like Twitter, YouTube, Instagram, etc.
With their inbuilt CRM, you can better understand your audience and send notes or comments to the clients.
Qwaya
Qwaya is an ad creation and management tool that helps marketers determine the best strategy. It also offers the functionality to schedule posts and perform split tests. It also offers graphical and Excel reporting in addition to tracking URLs based on Google Analytics.
Buffer
Buffer is widely used as it helps with analytics and insights on the reach and engagement of the post. The Chrome browser extension helps search for shareable content and also integrates with other social media platforms such as – Pinterest, LinkedIn, Instagram, etc.
Buffer also allows quick access to Pablo – a free image creator. You can do this to create any images for social media profiles quickly. Also, it has a clean and easy to navigate interface, which is also helpful for beginners.
Wordstream
Wordstream is one of the most trusted Facebook marketing tools for marketers that help them stay within their budget, as the Facebook ad price can drastically increase. It is integrated with AI (Artificial Intelligence) and ML (Machine Learning) to help analyze the campaign data.
Wordstream also comes with a 20 minute work week that helps marketers to simplify the most time consuming tasks with customized cross-platform alerts.
Heyo
Heyo is an easy to use Facebook marketing tool and also has a quick setup and established workflow. By designing competitions, sweepstakes, and hashtag campaigns for Facebook, you can raise brand recognition and increase interaction. With these initiatives, user-generated material may be gathered.
Canva
Canva lets you design and create any image without any experience in graphic design. A Facebook post with creative images has more engagement than a post with no photos. Thus, Canva is an excellent Facebook marketing tool to help you make content that stands out. You create cover photos, posts, gifs, Ad sets, Facebook videos, etc. Also, it is free.
Post Planner
Post planner is a Facebook marketing tool that makes your life easier. It helps you automate your publishing schedule. It also has a calendar to keep track of the scheduled post and see what people are talking about your brand. In addition to this, with the availability of quote databases and access to the assets library, you will always have something unique to share.
Facebook Ad Library
The Facebook library is easy to use and is considered one of the best marketing tools. It can skyrocket your Facebook ad campaign. It is comprehensive and has a searchable collection of ads to help you create a better campaign strategy. It also allows you to look at your competitors’ ad campaigns, and after comparing your ads with them, you can better understand what to do in your next ad campaign.
13Chats
13Chats is one of the best Facebook marketing tools. This is because it saves every chat from a customer to help you analyze their behavior and know what they want. This will help you create better ad campaigns to market your product or services. It creates custom scenarios for customers who have stayed on the checkout page for a while. You can add photos, texts, and files to your chatbot flow. It also has a free subscription plan.
Likealyzer
Likealyzer helps improve Facebook performance, maximize user reach, and foster more active community interaction. This tool will evaluate your Facebook page by looking at the key factors contributing to success. It will also give you a list of trending keywords regarding your topic.
A free trial is available for Likealyzer. However, the pricing is based on the company’s details and the interesting product features.
Conclusion
As Facebook marketing is quite imperative for your business, it is important to pick the right tool to get results. The Facebook marketing tools mentioned above will help you optimize and plan your ads and provide you with the best feature set.
So, get ready to use the tools and establish a brand for your business globally.