In this article, we’re not just showing you how to create a professional Instagram account but also how to set up your newly created professional account to run it successfully & effectively in 2024! Let’s jump right in:
Table of Contents
- How to Create an Instagram Business Account?
- Benefits of Having a Professional Instagram Account
- How to Set Up Your Professional Instagram Account?
- What’s Your Purpose?
How to Create an Instagram Business Account?
- Create or Login to Your Instagram: If you don’t have an Instagram account, you can create a new one or log into your old one. This way, you don’t have to create a new account to convert your current account into a professional one.
2. Head over to Settings. After logging into your Instagram account, you can open your profile page by clicking on your profile picture icon in the lower right corner of the app and selecting the three horizontal lines at the top right corner of the screen.
3. Open Settings & Activity: After clicking on the three lines, open Settings and Activity from the menu and choose your account type & tools to confirm your IG account type.
4. Switch to Professional Account: In the account type and tools, you can now click the button called Switch to Professional account or Add a new professional account to create a new one. Now that we’ve selected the option let’s confirm our account.
5. Choose your niche: When creating your professional account, you must choose your business niche. Select what best describes you.
For example, if your account is a fashion-related brand, you can select Clothing as your niche. Doing this will help you reach your audience better and more quickly. After confirming your niche, hit Done.
6. Choose your profession type: Are you a business or a solo creator? If you are an official business and already have the assets needed to run a professional Instagram account, select the Business option.
You can choose the Creator option if you’ve just started your business and want to build it through networks and connections.
7. Click Next & Done: Now that we’ve selected our preferences for our new professional Instagram account, click Next and open your newly featured profile page. You can see a lot has been changed on your profile, starting from a professional dashboard added right below your brand niche. This is where you can use all the tools and resources needed to grow your professional Instagram account.
Benefits of Having a Professional Instagram Account
Now that we’ve successfully created a professional Instagram account let’s see what benefits we can get out of it:
✓ Get professional tools: After creating a professional account, you can access tools such as user insights to get information about your followers and account performance and track your profile content to boost your engagement.
✓ Learn about your followers: Getting insights about them can be very useful as it helps you better understand your fans and see which posts are performing well.
✓ Reach more people: When you have your followers’ information regarding your posts and content, you can run effective targeted ads on your account while maintaining the trust of your audience & reaching out to more of such people.
✓ Connection made more accessible: A professional Instagram account helps you have a custom contact button where you can make people contact you through your profile quickly and easily.
How to Set Up Your Professional Instagram Account?
Creating a business account on Instagram is halfway through your online business success. Since creating a professional account and setting it up for your business are two different things, let’s see how we can set up your professional Instagram account and get success ready.
- Complete Your Profile: Completing your profile means providing all the information required for your professional growth on Instagram. You should tell your followers about your website, e-commerce store, and other details about your business, such as a brief description, a brand logo, or a profile picture.
- Get Meta Verified: Since numerous fake accounts are opened daily, Instagram has a verification process you must go through to let them know you’re a genuine account and not a spam one.
- Grow Your Audience: Creating a professional account is not enough. You have to let your friends and customers know that you’re officially on Instagram so they can follow you for updates. You can share your account link and promote your profile on stories or social media. Simply go to your profile page > three-dots > Share this profile.
- Introduce Yourself: Now that we’re all set to conquer the digital space, you can showcase your brand’s mission or great ideas by sharing new posts. This will keep your followers engaged on your profile, helping you achieve your goals. Remember to be mindful and consistent if you want to grow fast.
- Explore Tools & Insights: One of the most fantastic perks of having a professional Instagram account is the user insights. These insights will help you see which posts are performing better so you can focus on providing what your followers need or optimizing your goals.
What’s Your Purpose?
Creating and setting up your professional Instagram account is a crucial step towards your success. But how can you achieve it in less time? That’s why you must define your ultimate goal of having a professional account and work towards it daily. This will increase your chances of reaching the right audience and make it more achievable quickly.
If you need any more help regarding how to create an Instagram account, do let us know. We’re happy to help!